Leaders know the importance of brand-based marketing. It is one of the common denominators of all successful marketing efforts. It requires a vision, a focused business strategy, a comprehensive marketing approach and a consistent application of basic principles.
Step 1: Industry Trends
Step 2: Competitive Analysis
Step 3: Customer Research
Step 4: SWOT Analysis
Step 5: Brand Discovery
Step 6: Establish Measurable Goals
Step 7: Develop a Strategic Marketing Plan
Step 8: Brand Development Campaign
Step 9: Execute and Track Results
Step 10: The Big Idea
We’ve built our brand by building others. Here’s a sample of some of the brands we’ve pushed further.
Click on a logo and download a detailed case study.
There’s more to building a brand than just following a formula.
Take a look at some thoughts on marketing and brand building.
We love to talk about possibilities with new clients.
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Gail Guge, President/CEO and New Business Director
GAIL GUGE consults as a CMO with a variety of clients and industries on brand and marketing strategies to provide significant revenue growth. She has over 30 years of experience in agency and corporate environments and was Managing Partner for Wilkin Guge Marketing, the largest marketing firm in Inland Southern California, for over 10 years.
Gail has helped more than 100 organizations become more successful including the following major brands: Alcoa, California State University, Chiquita, Curad and Curity, Deloitte & Touche, Hardees, Heinz, Hospital Corporation of America, Pepperdine University, the Peter Drucker School of Business, Procter & Gamble, Prudential and Wendy’s Foods International.
She is accredited by the Public Relations Society of America and is certified in brand strategy by The Brand Establishment. Gail was named 2008 Businesswoman of the Year by the National Association of Women Business Owners in Inland Southern California. Gail has been quoted in BusinessWeek and The Wall Street Journal on brand strategy. She earned her EMBA from the Peter Drucker School of Business at Claremont Graduate University and majored in Communications at Georgetown and American Universities as an undergrad.